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This web site world-of-scuba.com states the following, "Mon-Fri 8am - 8pm Sat and Sun 7am - 7pm." We noticed that the website also stated " 2181 N Federal Hwy, Boca Raton Fl 33431." It also said " Our store offers the very best dive equipment from the top manufacturers including Scubapro, Diverite, Seac, And Rob Allen. Your Scuba Certification is fun and easy. New Friends New Adventures New Experiences Explore the other two thirds of the world! Start Today Online MeLearning. Are you ready to get certified? Deep Down You Want The Best." The header had Scuba Diving as the highest ranking optimized keyword. It is followed by Scuba Lessons, Scuba certification, and Dive Equipment which isn't as ranked as highly as Scuba Diving. The next words world-of-scuba.com used was Scubapro. Boca Raton was included but will not be seen by search parsers.